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 There's this fantasy, but it's not as easy as slapping fruit in a jar and flexing it." OMG the partners were like totally bickering over strategy. Roman wanted to go more nichey, selling to baby and bridal showers and cute boutiques, ya know?

Scofield wanted to flex a new line with mad cheap jars. "It was like, bruh, it was becoming hella clear that we didn't vibe on the same wavelength," Roman spilled. Soon they stopped jamming together, fam. OMG, like for real, most entrepreneurs are shook when they find out that the peeps they trust the most are usually the least trustworthy when it comes to their ideas. It's like, so not cool, fam.  

One big mood: flexing on fam and squad by selling early.


This problem was like, hella pronounced in the clothing, food, and financial services industries, the researchers found. (The founders of Banana Republic and Maiden Preserves were not alone, fam.) "You never know why fam is copping from you," the researchers said. "Like, their motivation is usually all about love, pity, or feeling obligated, not like, having a bomb product quality." Founders, like, lowkey regret not ghosting their fam and instead vibing with customers who would have kept it real with them. The vibe of hitting up fam for early input is mad obvious: They're hella close; they're mad cheap; they often vibe with your tastes. But the downsides are like, equally lit. Smart entrepreneurs be like, they gotta hustle to find their true passions and true customers, no time for caring what others think, ya know? Next time u think bout hittin up a friend and spillin ur wild idea b4 it's lit for the world, remember: Friends don't let friends test-drive their concepts.

So like, once you have a dope minimum viable product, how do you test if it's fire?


Like, how do you even test it without breaking the bank, risking everything, or going broke paying the bills? Like, OMG, the Internet has totally opened up so many other areas of contemporary life, ya know? previously unimagina-bae paths. OMG, fam! Peeps with wild dreams now have a lit way to stop overthinking and just go for it, without risking everything or making their friends be guinea pigs for their ideas. This way was like totally not an option for Edison or Branson or the OGs of Banana Republic or even Spanx. That new way is lit AF, fam. In 2002 Perry Chen was, like, this sick electronic musician and a total busboy living in New Orleans, just vibing and experimenting with what he calls straight up dropping out of society. It was wild, fam. He tried to bring a pair of Austrian DJs to town for JazzFest, but they were like, "Nah, we're not vibin' with that." The duo was like, "Yo, we need 15k and five bougie tickets, which is like, impossible for Chen who barely has a job. If no one buys tickets, Chen's gonna be stuck with the bill, fam." But he was like, "I had a vibe that this was a prob that should be solvable," he said. What if he could ask those who might vibe with the show to precommit to copping tickets? A squad of researchers from Babson College and IPADE Business School surveyed 120 founders in Hong Kong, Kenya, Mexico, Nigeria, the United Kingdom, and the United States, asking for the biggest fails they had made.

OMG it took him like seven whole years to figure out his idea, but in 2009 Chen and his two homies finally launched Kickstarter.


So lit! A missionary dolphin at heart, Chen insisted he was building an ecosystem to help creative peeps, not a business. OMG, like, this singer-songwriter from Athens, Georgia, who's only 22, is, like, three weeks deep into trying to get the funds to drop an album called Allison Weiss Was Right All Along. So lit! She totally slayed her goal in just ten hours. "That's when we knew a movement had been launched," Chen said, fam. It took Kickstarter like four months to flex on a hundred projects and a whole year to hit a thousand. By year two it was flexin' a thousand projects a month; five years in, Kickstarter had enabled fifty thousand projects to raise $850 million from over five million contributors. Today, like, over five hundred crowdfunding sites have hopped on the revolution train, and the field keeps doubling every year. Crowdfunding has like totally slayed for butterflies cuz it's all about supporting the underdogs, you know? Movie directors can totally flex on Hollywood studios; musicians can straight up ghost record companies; authors can lowkey dodge publishers. The same is happening with comic books, video games, and theater productions, fam. In 2013 alone Kickstarter totally helped Moby-Dick get translated into Emojis and the documentary Inocente slay an Oscar.

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